Anti-Social Social Club (ASSC) is a streetwear brand that was founded in 2015 by Neek Lurk. The brand’s name is a play on the idea of being anti-social, and it quickly gained a following among youth culture. ASSC is known for its bold graphics and its signature logo that reads “Get Weird” in all caps.
ASSC’s rise to popularity can be attributed to its cult following on social media platforms like Instagram and Tumblr, where its merchandise is frequently featured. The brand has also collaborated with other popular streetwear brands such as Bape, Dover Street Market, and Undefeated. asschoodie.com
The ASSC Hoodie’s Popularity
The ASSC hoodie has become one of the brand’s most recognizable pieces. The hoodie comes in various colors and features the brand’s signature logo on the front. The hoodie’s popularity can be attributed to its unique design, comfortable fit, and association with youth culture.
Many celebrities have been spotted wearing the ASSC hoodie, including rapper Travis Scott, singer Justin Bieber, and reality star Kylie Jenner. The hoodie has also been featured in music videos, including Lil Yachty’s “Wanna Be Us.”
The ASSC Hoodie’s Symbolism
The ASSC hoodie has taken on a symbolic meaning beyond just being a fashion statement. The hoodie’s popularity among youth culture represents a rejection of traditional societal norms and a desire to stand out from the crowd.
The hoodie’s bold graphics and logo represent a sense of individuality and self-expression that is important to the youth of today. The brand’s name itself is a statement against the idea of conformity, and the hoodie serves as a symbol of this anti-conformity movement.
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The ASSC Hoodie’s Impact
The ASSC hoodie has had a significant impact on youth culture and streetwear fashion. The hoodie’s popularity has sparked a trend in streetwear that emphasizes bold graphics and logos as a form of self-expression. Many other streetwear brands have followed in ASSC’s footsteps and have started incorporating similar designs into their own merchandise.
Additionally, the ASSC hoodie has become a form of cultural currency. Owning an ASSC hoodie is seen as a symbol of being part of the youth culture movement and a rejection of mainstream fashion. The hoodie has become a way for individuals to express their individuality and differentiate themselves from the masses.
The ASSC hoodie is more than just a fashion statement. It represents a rejection of traditional societal norms, a desire for self-expression, and a form of cultural currency. The hoodie’s popularity has had a significant impact on streetwear fashion and youth culture, and its symbolic meaning will continue to resonate with the youth of today.